Compliance

Rule 504 of SEC Regulation D allows qualified companies and funds to raise up to $10 million in a 12-month period without full SEC registration, providing a streamlined path for small businesses to access capital while maintaining regulatory compliance.

SEC Regulation D, Rule 504 Compliance

SEC Regulation D, Rule 504

Rule 504 of Regulation D provides an exemption from SEC registration for companies seeking to raise up to $10 million within a 12-month period through the sale of securities. It is designed to help smaller businesses and investment funds access capital efficiently while still maintaining investor protection.

Eligible issuers must comply with certain federal and state requirements, file a Form D with the SEC within 15 days of their first sale, and ensure that no “bad actor” disqualifications apply. The rule restricts public advertising and requires that investors typically receive restricted securities, unless the offering is registered at the state level or sold exclusively to accredited investors under specific exemptions.

SEC - Regulation D Compliance

Issuers using Rule 504 must also follow state securities laws in every state where investments are offered or sold. These state-level rules may require registration, public filing, and delivery of a disclosure document before any sale. Rule 504 prohibits participation from companies with no specific business plan, certain investment companies, or those with prior securities violations. It also includes detailed “integration” and “bad actor” provisions to prevent misuse of exemptions across multiple offerings. Overall, Rule 504 offers small businesses and private funds, such as Bedrock, a compliant path to raise capital from qualified investors while maintaining transparency, accountability, and adherence to both federal and state regulatory frameworks.

Rule 504 of Regulation D: A Small Entity Compliance Guide for Issuers

Updated as of April 2024

1. Overview

Rule 504 of Regulation D provides an exemption from registration under the Securities Act of 1933 for the offer and sale of up to $10,000,000 of securities in a 12-month period.[2]

2. Eligibility

The following companies are not eligible to use the Rule 504 exemption:

  • companies that already are Exchange Act reporting companies;
  • investment companies;
  • companies that have no specific business plan or have indicated their business plan is to engage in a merger or acquisition with an unidentified company or companies; and
  • companies that are disqualified under Rule 504’s “bad actor” disqualification provisions.

Bedrock Compliance with Eligibility

Bedrock Fund Eligibility under Rule 504 of Regulation D

The Bedrock Fund meets all eligibility criteria established under Rule 504 of Regulation D:

  1. Not an Exchange Act Reporting Company – The Bedrock Fund is a privately held investment entity and does not file reports under the Securities Exchange Act of 1934, making it eligible under this requirement.
  2. Not an Investment Company – The Fund operates as a private investment vehicle for accredited and qualified business investors, not as a registered investment company under the Investment Company Act of 1940.
  3. Established Business Plan – The Bedrock Fund maintains a defined and active business plan by way of (Bedrock Fund, Operating Agreement), (Bedrock Advisor Management Agreement) focused on delivering diversified, research-driven investment strategies for small businesses seeking savings, income, and growth capital; in which plans and operating agreements are provided to each investor.
  4. No Disqualifying Events (“Bad Actor” Compliance) – Neither the Bedrock Fund nor any of its managers, partners, or covered persons have been subject to any disqualifying events, sanctions, or convictions that would trigger the “bad actor” disqualification provisions of Rule 504.

Through these qualifications, the Bedrock Fund remains fully eligible to operate its offering under SEC Regulation D, Rule 504.

3. Form D Notice

A company conducting an offering under Rule 504 (an “issuer”) is required to file a notice with the Commission on Form D within 15 days after the first sale of securities in the offering. The Commission does not charge any fee to file or amend a Form D. For more information on filing and amending a Form D, please see the resources referenced at the end of this guide.

Bedrock Compliance with Form D

The Bedrock Fund complies fully with the Form D filing requirements set forth under Rule 504 of Regulation D. A Form D notice is filed electronically with the U.S. Securities and Exchange Commission (SEC) within 15 days of the Fund’s first sale of securities.

This filing provides essential information about the offering, including the issuer’s identity, total offering amount, and investor eligibility. Bedrock maintains accurate and up-to-date records of its offering activities and promptly amends the Form D if any material changes occur, ensuring continuous transparency and compliance with SEC disclosure standards.

4. General Prohibition on General Solicitation and Issuance of Restricted Securities

In general, issuers relying on Rule 504 may not use general solicitation or advertising to market the securities. Although the terms “general solicitation” and “general advertising” are not defined in Regulation D, Rule 502(c) provides examples of general solicitation and general advertising, including advertisements published in newspapers and magazines, communications broadcast over television and radio, and seminars where attendees have been invited by general solicitation or general advertising. The Commission has stated that other uses of publicly available media, such as unrestricted websites, also constitute general solicitation and general advertising. Note, however, that under new Rule 148, adopted in November 2020, an issuer will not be deemed to have engaged in general solicitation if the communications are made in connection with a “demo day” event sponsored by certain specified entities and certain conditions are satisfied.

In addition, in many cases, purchasers in a Rule 504 offering will receive restricted securities. Investors in such offerings should be informed that they may not be able to sell the securities for at least a year unless the issuer registers the resale transaction with the Commission.

General solicitation and advertising is permitted and investors receive non-restricted securities, however, if the issuer offers and sells the securities:

  • exclusively under one or more state laws that require registration, public filing and delivery to investors of a substantive disclosure document before sale;
  • in one or more states that do not have a provision requiring registration, public filing and delivery of a disclosure document before sale, so long as: the securities have been registered in at least one other state that provides for such registration, public filing and delivery before sale; the issuer offers and sells securities in that other state under those provisions; and the issuer delivers to all purchasers in any state the disclosure documents mandated by the state in which it registered the securities; or
  • exclusively in a state according to an exemption in such state that permits general solicitation and advertising, so long as sales are made only to “accredited investors.”[6]

Bedrock Compliance with General Solicitation and Restricted Securities Provisions

The Bedrock Fund operates in full compliance with the general solicitation and restricted securities provisions under Rule 504 of Regulation D. The Fund does not engage in any form of unrestricted public advertising, mass marketing, or general solicitation through public media when offering its securities, except as specifically permitted under applicable state laws that allow such communication to accredited investors.

All securities issued by the Fund are treated as restricted securities, meaning they are subject to resale limitations under federal and state securities laws. Each investor receives full disclosure of these restrictions before investing, and the Fund ensures that all sales are conducted privately, to qualified and verified investors, in accordance with both federal and state requirements.

5. Integration Rules

Issuers relying on Rule 504 may need to consider whether their offers and sales of securities should be integrated. The integration doctrine provides an analytical framework for determining whether multiple securities transactions should be considered part of the same offering. This analysis helps to determine whether registration under Section 5 of the Securities Act is required, or an exemption is available for the entire offering. Rule 152 provides a general principle of integration and four non-exclusive safe harbors from integration.[7]

Bedrock Compliance with Integration Rules

The Bedrock Fund adheres to the Integration Rules under Rule 504 of Regulation D by ensuring that each offering of securities is conducted as a distinct and independent transaction. The Fund carefully evaluates the timing, purpose, and investor audience of each offering to confirm that no two offerings are so closely related that they would be considered part of a single, integrated offering under SEC guidelines.

Bedrock follows the principles outlined in Rule 152, applying the safe harbor provisions to maintain clear separation between offerings. This approach ensures full compliance with Regulation D, preserves the Fund’s exemption status, and upholds transparency and integrity in all capital-raising activities.

6. Bad Actor Disqualification

Rule 504 offerings are subject to the disqualification provisions found in Rule 506 of Regulation D. The “bad actor” disqualification provisions disqualify offerings from relying on Rule 504 if the issuer or other “covered persons” have experienced a disqualifying event, such as being convicted of, or sanctioned for, securities fraud or other violations of specified laws.

Covered Persons

Understanding the categories of persons that are covered is important because issuers are required to conduct a factual inquiry to determine whether any covered person has had a disqualifying event, and the existence of such an event will generally disqualify the offering from reliance on the Rule 504 exemption.

“Covered persons” include:

  • the issuer, including its predecessors and affiliated issuers;
  • directors, officers, general partners or managing members of the issuer;
  • beneficial owners of 20% or more of the issuer’s outstanding voting equity securities, calculated on the basis of voting power;
  • promoters connected with the issuer in any capacity at time of sale; and
  • persons compensated (directly or indirectly) for soliciting investors, including the general partners, directors, officers or managing members of any such solicitor.

Disqualifying Events

Disqualifying events include:

  • Certain criminal convictions;
  • Certain court injunctions and restraining orders;
  • Certain final orders of certain state and federal regulators;
  • Certain SEC disciplinary orders;
  • Certain SEC cease-and-desist orders;
  • Suspension or expulsion from membership in a self-regulatory organization (SRO), such as FINRA, or being barred from association with an SRO member;
  • SEC stop orders and orders suspending the Regulation A exemption; and
  • U.S. Postal Service false representation orders.

Many of these events are only disqualifying if they occurred during a look-back period (for example, a court injunction that was issued within the last five years or a regulatory order that was issued within the last ten years). The look-back period is measured by counting back from the date of sale of securities in the Rule 504 offering to the date of the potentially disqualifying event – for example, the issuance of the injunction or regulatory order and not the date of the underlying conduct that led to the disqualifying event.

Disqualification under Rule 504 will not arise as a result of disqualifying events relating to any conviction, order, judgment, decree, suspension, expulsion or bar that occurred before January 20, 2017, the effective date of the Rule 504 amendment that added disqualifications. Events that occurred prior to January 20, 2017 that are within the relevant look-back period and would otherwise be disqualifying are, however, required to be disclosed in writing to each purchaser.

Exceptions and Waivers

The rule provides an exception from disqualification when the issuer is able to demonstrate that it did not know and, in the exercise of reasonable care, could not have known that a covered person with a disqualifying event participated in the offering.

The specific steps an issuer should take to exercise reasonable care will vary according to particular facts and circumstances. An instruction to the rule states that an issuer will not be able to establish that it has exercised reasonable care unless it has made, in light of the circumstances, a factual inquiry into whether any disqualifications exist.

Disqualification under Rule 504 will not arise if, before any sales are made in the Rule 504 offering, the court or regulatory authority that entered the relevant order, judgment or decree advises in writing – whether in the relevant judgment, order or decree or separately to the Commission or its staff – that disqualification under the rule should not arise as a consequence of such order, judgment or decree.

The rule also provides for the ability to seek waivers from disqualification by the Commission upon a showing of good cause that it is not necessary under the circumstances that the exemption be denied.

Bedrock Compliance with Bad Actor Disqualification Provisions

The Bedrock Fund is fully compliant with the Bad Actor Disqualification provisions under Rule 504 of Regulation D and Rule 506(d). Prior to any offering, the Fund conducts a thorough review and verification process to ensure that neither the Fund nor any associated individuals meet the criteria for disqualification.

Covered Persons Compliance
Bedrock confirms that all covered persons, including the Fund itself, its managing members, officers, directors, promoters, and any person owning 20% or more of the Fund’s voting equity, have undergone a comprehensive background and compliance screening. This includes any individuals or firms compensated for soliciting investors. No covered person affiliated with the Bedrock Fund has been subject to any disqualifying event under SEC regulations.

Disqualifying Events Compliance
The Bedrock Fund verifies that none of its covered persons have been involved in:

  • Criminal convictions related to securities fraud or financial misconduct.
  • Court injunctions or restraining orders related to violations of securities or financial laws.
  • Final orders or disciplinary actions from state or federal regulators.
  • SEC cease and desist or disciplinary orders.
  • Suspension, expulsion, or bar from a self-regulatory organization such as FINRA.
  • SEC stop orders or orders suspending Regulation A exemptions.
  • U.S. Postal Service false representation orders.

In addition, Bedrock’s compliance process includes a look back review consistent with the SEC’s required timeframes to ensure no disqualifying events have occurred within the relevant periods. Should any covered person’s status change, the Fund is committed to promptly disclosing and addressing it in accordance with SEC guidance.

Through this due diligence and ongoing monitoring, the Bedrock Fund maintains full compliance with Rule 504’s Bad Actor Disqualification requirements, ensuring the integrity and trustworthiness of its management and offerings.

7. Relationship with State Securities Laws

Issuers must comply with state securities laws and regulations in the states in which securities are offered or sold. Each state’s securities laws have their own registration requirements and exemptions to registration requirements. Issuers wishing to obtain information should contact state securities regulators in the states in which they intend to offer or sell securities for further guidance on compliance with state law requirements. Issuers may also obtain useful information on state securities law registration requirements and exemptions to registration requirements, including coordinated state review programs, by visiting the website of the North American Securities Administrators Association (NASAA) at www.nasaa.org.

Bedrock with State Securities Laws

The Bedrock Fund complies fully with all applicable state securities laws and regulations in each state where its securities are offered or sold. Prior to any offering, the Fund reviews and adheres to each state’s specific registration, exemption, and disclosure requirements as outlined by state securities regulators. When required, Bedrock files all necessary documents, provides investors with the mandated disclosure materials, and ensures that offerings are conducted only in jurisdictions where they are authorized.

The Fund also coordinates with relevant state authorities to maintain ongoing compliance and transparency throughout the duration of the offering. This commitment to multi-jurisdictional compliance ensures that every investor participates under lawful, clearly disclosed, and properly documented conditions in accordance with Rule 504 of Regulation D.

8. Other Resources

The Commission’s 2016 adopting release increasing the aggregate amount of securities that may be offered and sold under Rule 504 from $1 million to $5 million and applying bad actor disqualifications to Rule 504 offerings can be found on the SEC’s website at https://www.sec.gov/rules/final/2016/33-10238.pdf.

The Commission’s 2020 adopting release to increase the aggregate amount of securities that may be offered and sold under Rule 504 from $5 million to $10 million, amend the integration framework and permit certain demo day communications can be found on the SEC's website at https://www.sec.gov/rules/final/2020/33-10884.pdf.

Rule 504 (17 CFR 230.504) can be accessed through the “Corporation Finance” section of the SEC’s website at http://www.sec.gov/divisions/corpfin/ecfrlinks.shtml.

For guidance on Form D, please see the following:

Additional materials regarding the requirements of Rule 504, Regulation D and Form D are available at http://www.sec.gov/divisions/corpfin/cfguidance.shtml.

You can also submit complaints or tips about possible securities laws violations on the SEC’s questions and complaints page at https://www.sec.gov/complaint/select.

9. Contacting the SEC Staff

The SEC staff is happy to assist with questions regarding Rule 504, Regulation D and Form D. You may contact the Division of Corporation Finance’s Office of Small Business Policy online or by telephone at (202) 551-3460.

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